In 2010, for example, the software company already offered solutions for (customer) sentiment analysis with social media data sets. SAS Institute has, for all these years as an Enterprise BI vendor, distinguished itself by focusing on the ‘decision making process’ within organizations, emphasizing predictive analytics and, later on, advanced Big Data solutions. Worldwide, more than 80,000 organizations use SAS software. SAS Institute indicates that 96% of the top 100 of all Fortune 500 companies use SAS Business Analytics. The client list of the software is perhaps one of the most impressive of all active BI vendors in the market. SAS Institute was founded in 1978 and comes from an agricultural research project at the University of North Carolina, where a lot of data had to be analyzed. The CEO of the software company, Jim Goodnight, said: “Viya will be the ‘next generation visual analytics’”. This architecture is completely cloud-based, supports multiple languages and is an open BI environment that is easy to understand. SAS also launched an architecture named Viya. SAS BI generally works poorly with other Business Intelligence solutions. There are often multiple solutions such as Qlik and Tableau in use. SAS software is present in many (large) companies, but those companies do not always make exclusive use of SAS for their Dashboards and Visual Data Discovery. Implementations of SAS software generally last well beyond the implementations of similar BI solutions. This makes it, for an organization in a particular market segment, possible to create a BI environment relatively quickly. SAS Institute offers several vertical solutions for various market segments, in addition to these generic packages. Vertical solutions for various market segments What stands out to us is that ‘social BI’ is part of SAS Office and not of SAS Visual Analytics. This analytics solution focuses on the analysis of data, linked to the different (Microsoft) office products. With SAS Visual Analytics there is a strong emphasis on self-service BI. SAS Visual Analytics focuses on self-service BI
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